Food and Beverage
3al Mashy is a street food chain that operates food carts in high traffic locations, selling traditional, high quality, low price food items. They have successfully managed to fill a gap in the street food market, created by the government’s efforts to regulate food carts. 3al Mashy is able to capitalize on first mover advantages, such as locking down attractive locations for their food carts and developing brand equity before competitors that follow them into the market. The team is hopeful that with the right branding and growth strategy, they can become the market leader in this large and stable market.