Olli is an app specialized in serving students in different educational stages starting by Thanwaya3amma. Through its platform, Olli offers student high quality organized content but also access to a community of honor students from past years and teachers who make money by passing their advices and guidance on to to current students. The app uses different media to pass on knowledge including written communication, app to app voice calls as well as curated video content. Olli ensure high quality content by paying it’s content creators based on the engagement with their material, while charging a small subscription fee to students to ensure quick customer acquisition. Khaled (CEO) worked as a marketing manager in an advertising agency before starting Olli. He has extensive experience in market research, planning and campaign execution.